First of all, we’d like to clear the air. We find that when many people hear the words marketing automation, they think it is a euphemism for e-mail marketing, spam, or even more invasive ways to bombard customers with unwanted information. That couldn’t be further from the truth.
More than tracking form submissions and sending an email to prospective buyers, marketing automation allows you to streamline your sales and marketing activities while targeting customers with personalized experiences.
Marketing automation is an approach that allows companies to track mass quantities of information on customer behavior. This way, you can create more meaningful relationships with customers while saving time and enhancing results. By analyzing the effectiveness of your marketing and sales efforts, you can optimize activities that resonate with your audience. Meanwhile, by creating strategic and personalized messages, you can build more intimate relationships with clients and drive more leads for your business.
While the term suggests a “set it and forget it” approach to marketing that requires little effort on the company’s part, that is not entirely the case. Marketing automation reduces the work necessary to track and measure the details involved in marketing implementation and analysis by using different tools and systems. But since most marketing automation tools are complex, they require highly trained professionals to operate them, too. With a solid team of content marketers, you can create and manage campaigns more easily.
To make the most of your campaign, your company will need to come up with a general strategy that includes a wide variety of people and resources. Our team can create personalized content, lead nurturing campaigns, manage marketing automation system data, track KPI metrics, and more. With the help of our marketing automation services, you can achieve extraordinary results!
If you are interested, Lake34 can help.
Lake34 Marketing is proud to be one of the few agencies that provide marketing automation services in New York. By hiring us, our customers can achieve the following goals:
- lead generation
- segmentation
- lead nurturing
- lead scoring
- relationship marketing
- cross-selling
- up-selling
- customer retention
- marketing ROI measurement
- and more.
Some of the tools we most commonly recommend to accomplish these tasks include Marketo and Sharpspring. While not all of these practices may be right for your business, we can help you increase profits in any economic climate.
Discuss your challenges and goals with us, and we’ll recommend ways to drive revenue and use your resources more efficiently. Visit our website today to schedule a review meeting.
