8 Can’t-Miss Steps for Maximizing Trade Show ROI.
Many companies drop-the-ball when it comes to getting the most ROI out of a trade show. They have great booths, give away cool stuff, show case new products and staff with the most knowledgeable ...
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Business Services & Tech
The 5 Scariest Approaches in Marketing
Marketers beware!
The following approaches are worse than Child's Play. They're the stuff ROI nightmares of made of!
1. Spam in all forms!
It is never a good idea to send out impersonalized mass messaging. Every item of communication your company ...
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4 Clever Unexpected Uses for Marketing Automation
Our clients implement marketing automation solutions to accomplish a lot of common CRM tasks like individualized e-mail marketing, lead scoring and nurturing, customer behavior tracking, and lead generation.
But as they become more well-acquainted with ...
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7 Phantasmagorical Inbound Marketing Stats
So... phantasmagorical? We're testing out synonyms for awesome. Perhaps jaw-dropping, mind-blowing, or just plain amazing would have been better? Either way, you're here! And it's good that you are. Below are 7 really important stats to know about ...
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The 5 Worst Excuses to Put Off Marketing Automation
Marketing automation is rapidly becoming more and more widespread. If your competitors don't already do it, they soon will.
The marketing automation statistics are amazing. And it makes sense that they are, because marketing automation is multiplying ...
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5 Ways Marketing Automation Will Save Your Company _________.
Time is money. And if there's one thing marketing automation is good at, it's saving time. And money. And resources. And stress. And carpal tunnel syndrome from managing all those databases. And bottles of Ibuprofen to treat headaches caused by your ...
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What is lead nurturing?
Lead nurturing.
It's another one of those buzzwords flying all over LinkedIn and marketing blogs.
Lead nurturing is an important part of the sales process that is extremely time-consuming and expensive to accomplish without marketing automation. So ...
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9 Insane Marketing Automation Stats that Will Make You Glad You Read this Article
Salesforce.com recently published an article with amazing marketing automation stats. We wanted to summarize a few of them here.
The gist: The best companies in the world are using marketing automation. And companies who use marketing automation are ...
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4 Miracles Made Possible by Marketing Automation
Discussing work at social functions has always been a no-no for me. Until lately.
The details of my services have suddenly made me very popular at dinner parties. When I describe what companies can accomplish with marketing automation, people are ...
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A Quickie: The *HUGE* Difference Between Marketing Automation and Spam
Okay. So we get this a lot, even from the most seasoned marketers.
We tell them one of our specialties is marketing automation and they say: "isn't that just SPAM?"
Our answer: "NO WAY!!!!"
We can certainly see how the term marketing automation ...
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