8 Can’t-Miss Steps for Maximizing Trade Show ROI.
Many companies drop-the-ball when it comes to getting the most ROI out of a trade show. They have great booths, give away cool stuff, show case new products and staff with the most knowledgeable ...
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Your 2018 Marketing Plan
If your holiday wish is to create the most cost-effective, results-achieving, sales-skyrocketing marketing plan ever (and become the company MVP), we're about to tell you how.
The tactic we're about to discuss consistently produces astounding results. ...
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CASE STUDY: Is Marketing Automation Software for E-commerce Sites Really Worth the Investment?
I work with successful small- to mid-sized e-commerce stores with customer bases of anywhere from 5,000 to 50,000. If you’re like most of these e-commerce companies, e-mail marketing is one of the most profitable tools in your tool box.
For many ...
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Lessons Learned from Amazon Holiday Shopping: Marketing Automation for E-commerce Sites
Hello there! It's been a few weeks since our last post. We've been busy working with companies to set up their marketing automation campaigns for 2015 ... and with loads of Christmas shopping!
Yup, we've all been making our lists and checking them ...
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The 5 Scariest Approaches in Marketing
Marketers beware!
The following approaches are worse than Child's Play. They're the stuff ROI nightmares of made of!
1. Spam in all forms!
It is never a good idea to send out impersonalized mass messaging. Every item of communication your company ...
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4 Clever Unexpected Uses for Marketing Automation
Our clients implement marketing automation solutions to accomplish a lot of common CRM tasks like individualized e-mail marketing, lead scoring and nurturing, customer behavior tracking, and lead generation.
But as they become more well-acquainted with ...
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7 Phantasmagorical Inbound Marketing Stats
So... phantasmagorical? We're testing out synonyms for awesome. Perhaps jaw-dropping, mind-blowing, or just plain amazing would have been better? Either way, you're here! And it's good that you are. Below are 7 really important stats to know about ...
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The 5 Worst Excuses to Put Off Marketing Automation
Marketing automation is rapidly becoming more and more widespread. If your competitors don't already do it, they soon will.
The marketing automation statistics are amazing. And it makes sense that they are, because marketing automation is multiplying ...
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5 Ways Marketing Automation Will Save Your Company _________.
Time is money. And if there's one thing marketing automation is good at, it's saving time. And money. And resources. And stress. And carpal tunnel syndrome from managing all those databases. And bottles of Ibuprofen to treat headaches caused by your ...
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What is lead nurturing?
Lead nurturing.
It's another one of those buzzwords flying all over LinkedIn and marketing blogs.
Lead nurturing is an important part of the sales process that is extremely time-consuming and expensive to accomplish without marketing automation. So ...
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